How Nationwide Management Services addressed food insecurity during school breaks through community collaboration
Read the Case StudyAfter learning about 'Holiday Hunger' through Business in the Community, we were shocked to discover that many children in our local community rely on school meals as their primary source of nutrition. During prolonged school breaks, these children were going hungry.
We recognized an urgent need to provide a solution that would deliver meals while respecting the dignity and pride of the local community in Halewood.
We designed a sensitive and subtle approach that centered around community enjoyment rather than charity. The concept: "Free fun with family and friends" with meals as a natural part of the experience.
Over five weeks in summer, we transformed a local green space into a hub of activity, nourishment, and learning.
The success of this initiative was powered by remarkable community support:
Companies pledged £600 each
Meals served on-site
Pub provided facilities
Adults among attendees
The initiative delivered significant benefits beyond just meals:
Provided 1,600 nutritious meals to children and families during the summer break, ensuring children returned to school nourished and ready to learn.
The bouncy castle and activities became a community hub where families connected, creating a vibrant social space that fostered neighborhood bonds.
Integrated lessons on good manners, hygiene, environmental responsibility, and community pride into the program experience.
All participating businesses pledged ongoing support and committed to spreading awareness in their networks. The initiative created a platform for sustainable change in the community.
We learned valuable lessons that will shape future programs, including the importance of dedicated food partners and expanding offerings to include healthcare products and more diverse activities.
Download Full Impact ReportThis initiative demonstrates alignment with BITC's pillars for responsible business:
Children learned about nutrition, hygiene, communication, and environmental responsibility through engaging activities.
Program promoted outdoor play, responsible material use, recycling, and respect for green spaces.
Supporting businesses gained practical CSR experience to shape their own community engagement models.
We're expanding this program to include more healthy food options, healthcare products, and community events. Partner with us to make an even greater impact.
Contact us today to learn more about our community outreach initiatives and how your organization can contribute.
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